Global Events & Keynote Strategy

Architecting experiences that translate strategy into story. Overseeing 300+ annual activations globally, from flagship conferences to intimate field events—blending creativity with measurable impact. From scripting to stage, I lead full keynote production that aligns executive vision, brand narrative, and audience engagement.

Featured event projects

FLAGSHIP CONFERENCE KEYNOTES

IT Nation Connect 2024 mainstage experience and narrative.

I led the creative direction and production of the mainstage keynote at IT Nation Connect Global 2024, bringing our brand vision to life for over 5,000 in-person and 1,500 virtual attendees. This moment was more than an event—it was our biggest opportunity to unify story, strategy, and energy in front of our most engaged audience. From scripting and content to speaker coaching and AV design, I orchestrated the entire experience to deliver a cohesive and compelling narrative. We earned a 93% event NPS and more than 1.5 million social impressions, proving that the message resonated far beyond the room.

  • Large conference room filled with attendees, stage with multiple large screens displaying a speaker at the 2018 NATI CONNECT conference, blue lighting.

    Immersive keynote experience.

  • Audience seated and attentively listening at a conference with a large crowd in a well-lit room.

    Audience that is actually engaged.

  • A man in a blue blazer presenting on stage with a large screen behind him displaying a software interface, during a conference or event.

    Technical demos paired with storytelling.

  • Three men at a conference or event, smiling and cheering, with a large blue screen and technology setup in the background.

    Raving fans and colleagues.

GLOBAL EVENT STRATEGY

Managing over 300 annual events across three continents.

Under my leadership, ConnectWise’s event portfolio spans 300+ activations annually across NA, EMEA, and APAC—including flagship, field, trade, executive, community, and partner events. Every activation is designed to reinforce our brand narrative, deepen partner engagement, and create a measurable impact on pipeline and retention. With over 30,000 attendees annually, this program is a critical growth engine and a powerful platform for connecting strategy to in-person and virtual experiences.

  • People visiting a technology exhibition booth with digital displays and promotional material, some engaging with staff, under a high black grid ceiling with lights.

    Unified booth experience globally.

  • Business meeting or conference in a modern conference room with a female presenter at the front pointing to a digital screen, surrounded by attendees seated in a U-shape arrangement.

    Intimate peer group event settings.

  • Schedule of upcoming IT industry events and conferences, including dates, locations, and themes, listed in a grid format with search and filter options on the left side.

    Shared calendar of global events.

  • Group of people attending a conference with a sign that reads "Transform Your Growth" at the TransFORUM event, in a large, modern conference hall.

    ConnectWise booth in Sydney.

CYBERSECURITY CONFERENCE

Elevating trust and pipeline through IT Nation Secure 2025.

With over 1,200 attendees, the 2025 conference delivered 100+ hours of industry content and earned a 94% satisfaction rating with an NPS of 87. We completely overhauled the content strategy, keynote production, and engagement design, resulting in a 36% lift in marketing-attributed pipeline and $10M in influenced opportunity for mid-year sales acceleration, and generated 1.4M+ social impressions — a reflection of how resonant the experience was for our cyber community.

  • Hallway DJ creating an immersive experience even in walkways.

  • Cyber thought leader panel on mainstage.

  • Dynamic video branding entrance.

  • Large tech conference with numerous attendees walking and sitting around exhibition booths and a stage with a large screen in a ballroom setting.

    Company booth as centerpiece of pavilion.

  • Mix of uplighting and LED strips to create dynamic stage set.

  • Interior of a large shopping mall or conference center with a high, domed ceiling, white classical columns, and hanging lantern-style lights. There are banners hanging that read 'IT NATION SECURE 2023'. There is a reception area with a sign that says 'WELCOME TO IT NATION SECURE' and two chairs facing each other. There is an 'ASK ME' sign on a stand near the entrance to a store or office.

    Mixing print and video signage in atrium.

REGIONAL EXPANSION

Localizing flagship experiences for growth in emerging markets.

IT Nation Connect ANZ 2025 brought our flagship experience to the Australia and New Zealand market with an immersive, localized event that struck the perfect balance of education, engagement, and cultural relevance. From keynote production with regional celebrity Adam Spencer to uniquely Australian experiences like a harbourfront finale party, every detail was tailored to resonate with this audience. The strategy paid off—social impressions jumped 50% to nearly 400,000, and advocacy activity grew 176% YoY, proving that a thoughtful, localized approach can drive trust, pipeline, and brand loyalty.

  • Customer advocates on the mainstage.

  • Consistent booth design across geos.

  • Intimate keynote design for smaller scale.

  • Personalized swag activation in booth.

  • A man in a navy blue sweatshirt, wearing a baseball cap, speaking into a microphone during a podcast or radio show with a blue background.

    Local celebrity keynote and content creator.

BRAND REVEAL AT CONFERENCE

Launching a new corporate brand on the IT Nation mainstage.

IT Nation Connect 2021 marked one of the most high-stakes moments of my career: unveiling a full-scale rebrand of ConnectWise in front of more than 4,000 attendees. This wasn’t just a brand update—it was a shift in how we told our story, engaged our partners, and positioned ourselves for platform growth. The event reveal was choreographed across multiple touchpoints, from keynote to signage to swag, flipping every digital and physical brand element in real time. The energy in the room—and across our partner ecosystem—was electric.

  • Fun facts about brand owl weaved into party.

  • Printed tees for customers to become brand advocates.

  • Branded booth revealed post-keynote.

  • Mission and vision unveiled post-keynote.

  • A speaker on stage at a conference called ConnectWise RMM, with a large audience seated in front, and a big screen displaying the event name and speaker next to logos.

    Brand reveal in keynote room.

NOSTALGIA-DRIVEN EXPERIENCE

Creating a 90s throwback that broke attendance records.

Using demographic data that showed our core community’s affinity for 90s nostalgia, we shaped every touchpoint—from apparel and signage to guest speakers and entertainment—to evoke that shared cultural moment. The day featured a celebrity keynote from Tony Hawk, photo ops that sparked viral social engagement, and a finale party headlined by Stone Temple Pilots. With on-theme swag, staff apparel, and creative details woven throughout the event, the experience delivered record-breaking engagement, culminating in the highest-attended closing party in IT Nation history.

A large conference hall with a speaker on stage, presenting to an audience. Multiple screens display various slides and visual content related to the presentation.

  • Tony Hawk as celebrity keynote.

  • Stone Temple Pilots at closing party.

  • 90s-inspired staff apparel.

  • Tony Hawk meet and greet.

See the full events impact.

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