Global Events & Keynote Strategy
Architecting experiences that translate strategy into story. Overseeing 300+ annual activations globally, from flagship conferences to intimate field events—blending creativity with measurable impact. From scripting to stage, I lead full keynote production that aligns executive vision, brand narrative, and audience engagement.
Featured event projects
FLAGSHIP CONFERENCE KEYNOTES
IT Nation Connect 2024 mainstage experience and narrative.
I led the creative direction and production of the mainstage keynote at IT Nation Connect Global 2024, bringing our brand vision to life for over 5,000 in-person and 1,500 virtual attendees. This moment was more than an event—it was our biggest opportunity to unify story, strategy, and energy in front of our most engaged audience. From scripting and content to speaker coaching and AV design, I orchestrated the entire experience to deliver a cohesive and compelling narrative. We earned a 93% event NPS and more than 1.5 million social impressions, proving that the message resonated far beyond the room.
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![Large conference room filled with attendees, stage with multiple large screens displaying a speaker at the 2018 NATI CONNECT conference, blue lighting.]()
Immersive keynote experience.
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![Audience seated and attentively listening at a conference with a large crowd in a well-lit room.]()
Audience that is actually engaged.
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![A man in a blue blazer presenting on stage with a large screen behind him displaying a software interface, during a conference or event.]()
Technical demos paired with storytelling.
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![Three men at a conference or event, smiling and cheering, with a large blue screen and technology setup in the background.]()
Raving fans and colleagues.
GLOBAL EVENT STRATEGY
Managing over 300 annual events across three continents.
Under my leadership, ConnectWise’s event portfolio spans 300+ activations annually across NA, EMEA, and APAC—including flagship, field, trade, executive, community, and partner events. Every activation is designed to reinforce our brand narrative, deepen partner engagement, and create a measurable impact on pipeline and retention. With over 30,000 attendees annually, this program is a critical growth engine and a powerful platform for connecting strategy to in-person and virtual experiences.
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![People visiting a technology exhibition booth with digital displays and promotional material, some engaging with staff, under a high black grid ceiling with lights.]()
Unified booth experience globally.
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![Business meeting or conference in a modern conference room with a female presenter at the front pointing to a digital screen, surrounded by attendees seated in a U-shape arrangement.]()
Intimate peer group event settings.
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![Schedule of upcoming IT industry events and conferences, including dates, locations, and themes, listed in a grid format with search and filter options on the left side.]()
Shared calendar of global events.
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![Group of people attending a conference with a sign that reads "Transform Your Growth" at the TransFORUM event, in a large, modern conference hall.]()
ConnectWise booth in Sydney.
