Building experiences & brands that deliver results.

Transforming complexity into clarity through strategy, storytelling, and experience design.

My approach

I’m a brand strategist and marketing executive specializing in turning business strategy into creative systems that scale. With over 15 years in B2B SaaS, I’ve led global brand transformations, built unified narratives across product portfolios, and shaped experiences that connect purpose to performance. My approach combines strategic rigor with creative intuition—balancing storytelling, structure, and speed to deliver brands that inspire action and drive growth.

A corporate logo for Connectwise, featuring an owl face graphic with the company name and slogan 'Your Legacy, Secured' on a dark background.

Unifying brands to strengthen market position.

Transforming complex portfolios into cohesive, high-impact brand systems that drive clarity, consistency, and growth.

Explore brand projects
Person using a laptop displaying the ScreenConnect remote support software website.

Designing digital experiences that convert.

Building data-driven web experiences that turn storytelling and design into measurable demand performance.

View web strategy work
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Creating experiences that move audiences.

Leading global event strategies that blend narrative, production, and impact to elevate brands and drive engagement.

See event experiences
A man sitting with his hands clasped in his lap, wearing a dark blazer with a blue pocket square, in front of a background with illuminated horizontal blue lines and a blue neon logo.

Building advocates, not just customers.

Scaling customer advocacy, social proof, and engagements that turn satisfaction into influence and product loyalty.

Discover advocacy initiatives

My core competencies

  • A black background with a white outline of a triangle divided into horizontal sections, resembling a stylized school or achievement pyramid

    Brand Architecture

  • Lightbulb with check mark inside and rays of light radiating outward.

    Corporate Narrative

  • Icon of a network with interconnected user profile symbols on a black background.

    Experience Marketing

  • Line graph with data points inside a browser window icon.

    Digital Engagement

  • Line drawing of three people standing next to each other.

    Team Leadership

“Kaela has a rare and elite talent for solving complex branding challenges. She excelled at navigating our multi-product and multi-category landscape, consistently delivering brand strategies that were both coherent and powerful.”

SCOTT MARSHALL
Principal, Swenson Associates (former CMO, ConnectWise)

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