Digital Experience & Web Strategy
Elevating the ConnectWise digital presence through data-driven design, optimized conversion paths, and storytelling that connects brand to performance. Oversaw the rebuild and replatform of multiple corporate and product websites and integrated web operations into the broader marketing engine.
Featured web projects
CORPORATE WEB SIMPLIFICATION & RELAUNCH
Transforming connectwise.com into a marketing engine.
The connectwise.com rebuild was a collaborative effort across all of marketing, led by the brand team. This full-scale transformation of connectwise.com cut through years of digital sprawl to reduce 2,700 pages down to 950, consolidating fragmented experiences into a high-performing, brand-aligned marketing engine. We migrated to Optimizely 12, overhauled the content architecture, clarified the CTA strategy, and redesigned priority paths to enhance the user experience and increase demo conversions. It was a reinvention of how our website supports the business, evolving it from a bloated archive into a true growth driver.
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![Screenshot of ConnectWise SIEM website homepage, showcasing cybersecurity management services, features, and solutions for enterprise security, with a green 'Get in Touch' button.]()
Cyber product page before.
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![Homepage of ConnectWise SIEM platform with a smiling woman holding a laptop displaying a bar chart, featuring a blue background with white text and green and blue buttons.]()
Cyber product page after.
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![Screenshot of a website homepage for ConnectWise, an IT platform company, featuring a modern digital design with animated graphics, a headline about building for the next in IT, and sections highlighting their services and solutions.]()
Elevated social proof and stats.
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![An informational graphic showcasing a cybersecurity dashboard with metrics on device visibility, smart alerting for issue detection, and automated patch management for OS updates.]()
Visual product walkthroughs.
PRODUCT WEBSITE LAUNCH INTO NEW MARKET
Building screenconnect.com and a new brand identity in 4 months.
Inheriting a project already behind schedule, the brand team led the end-to-end launch of screenconnect.com in just four months—scrapping outdated work, standing up a brand from scratch, and delivering the company’s highest-converting website. We realigned the team, ran a comprehensive brand and messaging sprint, rewrote the content and UX strategy, and executed development, SEO, and migration—all while preparing the product for its debut as a standalone offering in new vertical markets. What started as a rescue effort became one of our most successful digital launches to date.
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![Image of a digital toolkit and software features including remote access, extensions, and remote camera view, with icons for ConnectWise, ServiceNow, Splunk, Acronis, Zendesk, and Freshdesk.]()
Modern product shot features.
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![Screenshot of a software company's webpage promoting IT support software for restaurants, featuring a smiling woman in a gray apron on a teal background.]()
Solution pages built for new markets.
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![Pricing plans comparison chart for ScreenConnect with three options: One, Standard, and Premium, listing features and prices.]()
Simplified pricing featured on website.
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![Webpage showcasing remote control software products with a header, description, a call-to-action button, and three product options with images, descriptions, and start trial buttons.]()
ScreenConnect homepage before.
